The Iconic Chicago Bears Logo

Chicago Bears Logo

The Evolution of the Logo

Chicago Bears, one of the oldest and most successful NFL teams, carries a logo that reflects their strength and toughness. The current logo of Chicago Bears features a fierce-looking bear walking on its hind legs, also known as the "GSH" logo. It has become an iconic symbol of the team, but the logo has not always been the same. In the early years, the team used a simple design featuring a brown bear in a football helmet and was known as the "Staley Bears" after the team's sponsor. The logo underwent a few changes in the following years, but it wasn't until 1962 when the "GSH" logo was introduced. The logo, which features the initials of the team's founder, George S. Halas, combined with the fierce-looking bear, has been the team's primary logo ever since.

The Symbolic Meaning Behind the Logo

The Chicago Bears logo is not just a representation of the team but also reflects the spirit and values of the city. The bear symbolizes strength, power, and ferocity, qualities that define the Chicago Bears. It also represents the city of Chicago, known as the "Bear City," and its industrial might. Bears can be found in abundance in the state of Illinois, making it an even more apt symbol for the team.

The Popularity of the Logo

The Chicago Bears logo has become one of the most recognizable logos in sports, not only in the United States but worldwide. The team has a massive fan following, affectionately known as the "Bears Nation." The popularity of the team's logo continues to grow, and it is now available on a wide array of merchandise, from hats to jerseys to t-shirts and much more.

The Importance of a Strong Logo

In today's competitive world of sports, having a strong and recognizable logo is crucial. The logo is the face of a team, and it needs to communicate the team's spirit and values effectively. A strong logo also helps promote brand loyalty and recognition, resulting in increased revenue from merchandise sales and sponsorships.


The Chicago Bears logo has come a long way since the team's inception in 1919. The "GSH" logo with the fierce-looking bear has become synonymous with the team and represents the city it represents. The logo's popularity continues to grow, making it one of the most recognizable logos in sports. Having a strong and recognizable logo is critical for any team's success, and the Chicago Bears logo exemplifies the qualities of strength, power, and ferocity that define the team. In summary, the article highlights the evolution of the Chicago Bears logo from a simple design featuring a brown bear in a football helmet to the iconic "GSH" logo. The symbolic meaning behind the logo, its popularity, and the importance of having a strong logo for a team's success are also discussed in detail. The Chicago Bears logo is one of the most recognizable logos in sports and exemplifies the team's spirit and values, making it an essential aspect of the team's overall brand.